°µÍø½ûÇø

Advertising - B.S.

The advertising major provides a perfect blend of creativity and business acumen, allowing you to launch a successful career in the dynamic advertising industry. With a digital-first mindset and hands-on experience early on, you'll learn how to develop compelling campaigns that connect to audiences and make an impact.

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Program Information for Advertising - B.S.

Program Description

Program Description

Full Description

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

Coursework is supplemented with an internship. Other opportunities for experience include news, production, management, sales, performance and advertising positions with °µÍø½ûÇø’s award-winning student media.  Students also have the opportunity to get involved with the °µÍø½ûÇø chapter of the American Advertising Federation (AAF). AAF gives students the opportunity to network, develop their professional skills, and prepare for a career in this exciting field.  Students teams also have the chance to participate in national competitions and make professional connections in the Franklin Advertising student group.

Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

Students may apply early to the following master's degree programs and double count 9 credit hours of graduate courses toward both degree programs. See the in the University Catalog for more information.

Admissions for Advertising - B.S.

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the .

First-Year Students on the Regional Campuses: First-year admission to °µÍø½ûÇø’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at °µÍø½ûÇø’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Former Students: Former °µÍø½ûÇø students who have not attended another institution since °µÍø½ûÇø and were not academically dismissed will complete the re-enrollment process through the Financial, Billing and Enrollment Center. Former students who attended another college or university since leaving °µÍø½ûÇø must apply for admissions as a transfer or post-undergraduate student.

Transfer Students: Students who attended an educational institution after graduating from high school or earning their GED must apply as transfer students. For more information, visit the admissions website for transfer students.

Admission policies for undergraduate students may be found in the University Catalog's .

Students may be required to meet certain criteria to progress in their program. Any progression requirements will be listed on the program's Coursework tab

Current °µÍø½ûÇø Students: Active °µÍø½ûÇø students who wish to change their major to Advertising must have a minimum 2.000 overall GPA to be admitted.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate preparation for working in a global and diverse society.
  2. Develop SMART objectives to clarify and define communication goals.
  3. Apply strategic thinking and planning to build and execute elements of advertising campaigns.
  4. Analyze audiences using primary and secondary research.
  5. Craft well written material in a variety of lengths and formats to effectively communicate messages to a range of audiences.
  6. Create visually compelling materials to effectively communicate messages to a range of audiences.
  7. Apply best practices when utilizing a range of platforms for message delivery.
  8. Demonstrate professionalism in written, verbal and nonverbal communications, including maintaining strong ethical principles.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA) (min C- grade in all courses) 1
EMAT 10310MY STORY ON THE WEB 3
or MDJ 20011 PRODUCTION FUNDAMENTALS
MDJ 20001MEDIA, POWER AND CULTURE (DIVD) (KSS) 3
MDJ 20004ADVERTISING WRITING AND STORYTELLING 3
MDJ 20008RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
MDJ 21001PRINCIPLES OF ADVERTISING 3
MDJ 21015FOUNDATIONS OF STRATEGY AND COMMUNICATION 3
MDJ 31002ADVERTISING COPYWRITING (WIC) 23
MDJ 31003ADVERTISING MEDIA PLANNING 3
MDJ 31004DIGITAL ADVERTISING 3
MDJ 31007DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS 2
MDJ 31011ADVERTISING STRATEGY DEVELOPMENT 3
MDJ 40006LAW OF MEDIA AND JOURNALISM 3
or MDJ 40016 LAW OF ADVERTISING AND PUBLIC RELATIONS
MDJ 40011ETHICAL ISSUES IN INTEGRATED COMMUNICATION 1
MDJ 40027RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES (DIVD) 3
MDJ 40092INTERNSHIP (ELR) 1
MDJ 41099ADVERTISING CAMPAIGNS (ELR) 3
or MDJ 41199 CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR)
Media and Journalism Electives, choose from the following:6
CCI 45091
SEMINAR IN MEDIA AND MOVEMENTS (ELR)
MDJ 40092
INTERNSHIP (ELR)
MDJ 40201
PUBLIC RELATIONS PRACTICE: PUBLIC AFFAIRS
MDJ 40202
PUBLIC RELATIONS PRACTICE: CRISIS COMMUNICATION
MDJ 40295
SELECTED TOPICS IN MEDIA AND JOURNALISM
MDJ 41192
PRACTICUM IN ADVERTISING AND PUBLIC RELATIONS (ELR)
MDJ 41395
SELECTED TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Additional Requirements (courses do not count in major GPA)
UC 10001FLASHES 101 1
College of Communication and Information Core Electives, choose from the following:9
CCI 10095
SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40089
BRANDING AND SOCIAL MEDIA STRATEGIES FOR ITALIAN LIFESTYLE (DIVG) (ELR)
CCI 40095
SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40189
ITALIAN POP CULTURE (DIVG) (ELR)
CCI 40289
ITALIAN CINEMA (DIVG) (ELR)
CCI 40389
DOCUMENTARY FILMMAKING (DIVG) (ELR)
CCI 40489
MULTIMEDIA EXPERIENTIAL LEARNING (DIVG) (ELR)
CCI 45089
INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (DIVG) (ELR)
CCI 46089
INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (DIVG) (ELR)
COMM 15000
INTRODUCTION TO HUMAN COMMUNICATION (KADL)
COMM 35852
INTERCULTURAL COMMUNICATION (DIVG)
EMAT 25310
CREATIVE CODING
EMAT 33310
HUMAN-COMPUTER INTERACTION
LIS 30010
INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND
UXD 20001
INTRODUCTION TO USER EXPERIENCE DESIGN
VCD 13000
VISUAL DESIGN THINKING
6
3
9
3
6-7
6
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 328
Minimum Total Credit Hours:120
1

Students transferring credit from another institution may apply a maximum of 12 credit hours of transfer coursework toward  their major requirements per the Accrediting Council on Education in Journalism and Mass Communications guidelines.

2

A minimum C grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum grade of C- must be earned.

3

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program.

Progression Requirements
  • No grade lower than a C- in a MDJ course will be counted toward graduation or as a prerequisite for a subsequent class.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
MDJ 20001 MEDIA, POWER AND CULTURE (DIVD) (KSS) 3
MDJ 21001 PRINCIPLES OF ADVERTISING 3
UC 10001 FLASHES 101 1
College of Communication and Information Core Elective 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
EMAT 10310
or MDJ 20011
 MY STORY ON THE WEB
or PRODUCTION FUNDAMENTALS
3
MDJ 21015 FOUNDATIONS OF STRATEGY AND COMMUNICATION 3
Kent Core Requirement 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Three
MDJ 20004 ADVERTISING WRITING AND STORYTELLING 3
MDJ 20008 RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
College of Communication and Information Core Elective 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
MDJ 31011 ADVERTISING STRATEGY DEVELOPMENT 3
Kent Core Requirement 3
Kent Core Requirement 3
General Elective 6
 Credit Hours15
Semester Five
MDJ 31003
or MDJ 31004
 ADVERTISING MEDIA PLANNING
or DIGITAL ADVERTISING
3
MDJ 31007 DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS 2
Kent Core Requirement 3
Kent Core Requirement 3
General Electives 3
 Credit Hours14
Semester Six
MDJ 31002 ADVERTISING COPYWRITING (WIC) 3
MDJ 31003
or MDJ 31004
 ADVERTISING MEDIA PLANNING
or DIGITAL ADVERTISING
3
MDJ 40027 RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES (DIVD) 3
General Electives 6
 Credit Hours15
Third Summer Term
MDJ 40092 INTERNSHIP (ELR) 1
 Credit Hours1
Semester Seven
MDJ 40016
or MDJ 40006
 LAW OF ADVERTISING AND PUBLIC RELATIONS
or LAW OF MEDIA AND JOURNALISM
3
Media and Journalism Elective 3
General Electives 9
 Credit Hours15
Semester Eight
MDJ 40011 ETHICAL ISSUES IN INTEGRATED COMMUNICATION 1
MDJ 41099
or MDJ 41199
 ADVERTISING CAMPAIGNS (ELR)
or CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR)
3
College of Communication and Information Core Elective 3
Media and Journalism Elective 3
General Electives 4
 Credit Hours14
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for Advertising - B.S.

Accreditation

Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Examples of Possible Careers and Salaries for Advertising - B.S.

Advertising and promotions managers

-1.1%

decline

28,600

number of jobs

$133,460

potential earnings

Market research analysts and marketing specialists

17.7%

much faster than the average

738,100

number of jobs

$65,810

potential earnings

Additional Careers
  • Brand Marketing Specialist
  • Media Planner and Buyer
  • Social Media Strategist
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' . Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Cristin Compton

Cristin A. Compton, Ph.D., is an assistant professor in the School of Communication Studies. She teaches courses in organizational communication, gender and communication and qualitative methods.

Research Fields: Communication Studies, Sexuality, Organizational Communication, Gender and Communication
Director's Note | Fall 2023

Meghan Harper headshot

The fall season is upon us and the crispness in the air is lending to a “can do†spirit here at the iSchool. Fall brings a time of reflection as we take stock of all that was accomplished over the spring and summer term as we enter the remaining term of 2023.  This academic year we began witnessing the positive outcomes of a focus on curriculum innovation and continuous improvement in our academic pathways. The awarding of CAHIIM accreditation for our Master of Science in Health Informatics and the successful launch of two new concentrations in medical librarianship and archival st...

°µÍø½ûÇø Double Major Reflects on Summer Internship and Academic Opportunities

Honors College student Shannon Brown stands beside the Honors College sign.

During the summer, many students choose to participate in internship opportunities and work incredible job experiences, advancing knowledge and experience in their desired career. One of those zealous students was sophomore Shannon Brown, Honors College student and double major. The Honors Leadership Academy alumnae partook in a competitive job application and eventually landed the roles of human resources intern and leader of the internship program at Elliott Group. She contributed her talent and intellect to the over-100-year-old international company located in Jeanette, Pennsylvania,...

Bowman Breakfast: Celebrating 60 Years of Town-Gown

David Dix, retired publisher of the Kent Ravenna Record-Courier, was the speaker for the Oct. 17, 2023, Bowman Breakfast.

More than 250 leaders from °µÍø½ûÇø and the city of Kent came together Tuesday for the 60th annual Bowman Breakfast, an event aimed at celebrating the strong relationship between the city and the university.  David Dix, retired longtime publisher of the Kent Ravenna Record-Courier newspaper and several weekly newspapers that were part of the Dix Communications group, was the featured speaker for the event, which first took place in 1963.  Dix reflected on the long-standing town-gown relationship and the many people, who over the years, played a key role in forming ...

B.B.A. in Business Analytics

Our program equips you with the skills and knowledge needed to analyze complex business data and make informed decisions that drive success. With access to cutting-edge technology and expert faculty, you'll gain hands-on experience in data mining, predictive analytics and more. Enroll now and take the first step towards a rewarding career in business analytics.

Contact Us

Apply Now
Request Info
Schedule a Visit

Program Information for B.B.A. in Business Analytics

Program Description

Program Description

Full Description

The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Business analytics students may apply early to either the or the and double count 9 credit hours of graduate courses toward both degree programs. See the Policy in the University Catalog for more information.

Admissions for B.B.A. in Business Analytics

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the .

First-Year Students on the Regional Campuses: First-year admission to °µÍø½ûÇø’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at °µÍø½ûÇø’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Former Students: Former °µÍø½ûÇø students or graduates who have not attended another college or university since °µÍø½ûÇø may complete the reenrollment or reinstatement form on the University Registrar’s website.

Transfer Student: A minimum 2.000 overall GPA is required for admission into the major. Students who have previously attended °µÍø½ûÇø who completed (or the equivalent of) COMM 15000, ENG 21011 and/or MATH 11010 must have earned a minimum C grade in the courses, and a minimum C grade in BA 24056.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Understand how to acquire and transform data for analysis.
  2. Understand how to use data to predict business outcomes.
  3. Provide leadership and decision-making abilities using analytic tools in different business contexts.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems. 
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  8. Global - Analyze the key global factors when making business decisions.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
BA 34156BUSINESS ANALYTICS II (min C grade)3
BA 44038ANALYTICS IN PRACTICE (Min C grade)3
BA 44050DATA VISUALIZATION (min C grade)3
BA 44051MACHINE LEARNING (min C grade)3
BA 44099CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) (min C grade)3
CIS 44043DATABASE DESIGN AND DATA GOVERNANCE (min C grade)3
CS 10062PROGRAMMING FOR PROBLEM SOLVING IN SCIENCES (min C grade in all courses)3-4
or EMAT 10010 TECHNOLOGY, EXPERIENCE DESIGN AND SOCIETY
or EMAT 25310 CREATIVE CODING
Major Electives, choose from the following: (min C grade)6
ACCT 43009
ACCOUNTING DATA ANALYTICS
BA 34060
OPERATIONS MANAGEMENT
BA 44052
TEXT ANALYSIS AND NATURAL LANGUAGE PROCESSING
BA 44092
INTERNSHIP IN BUSINESS ANALYTICS (ELR)
CIS 34167
DESIGNING INNOVATIVE PROGRAMS AND APPS
CIS 44008
MANAGING AGILE DIGITAL TRANSFORMATION PROJECTS
CIS 44046
HOW TO LEAD AND MANAGE DIGITAL TRANSFORMATION
CIS 44151
INNOVATING WITH DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
EMAT 32210
DATA IN EMERGING MEDIA AND TECHNOLOGY
EMAT 40999
INTERDISCIPLINARY PROJECTS (ELR)
EMAT 41610
DIGITAL SYSTEMS SECURITY
FIN 36086
ADVANCED FINANCIAL MODELING
HRM 44763
HUMAN RESOURCE ANALYTICS AND ERP SYSTEMS
MKTG 35061
MARKETING ANALYTICS
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I (min C grade) 43
BA 44062SUPPLY CHAIN MANAGEMENT 3
BUS 10123EXPLORING BUSINESS 23
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES (min C grade)3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective, choose from the following: 33-5
MATH 10051
QUANTITATIVE REASONING (KMCR)
MATH 11012
INTUITIVE CALCULUS (KMCR)
MATH 12002
ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
PHIL 21002
INTRODUCTION TO FORMAL LOGIC (KMCR)
(min C grade)6
9
3
6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours)16
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

A student changing to a program in the college, transferring, or an incoming student with prior college credit, may be waived out of BUS 10123 if:

  • 30 or more credit hours have been earned and any two courses (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • 60 or more credit hours have been earned and one course (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • At the discretion of the dean's office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
3

Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major with, the Economics major or Finance major and/or intend to declare the Data Analytics minor. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

4

Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.

5

Minimum C grade required in ENG 21011 or HONR 20197.

6

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program.

Progression Requirements
  • Minimum 2.000 overall GPA.
  • Minimum C grade in the following courses: CIS 24053 and COMM 15000 and ENG 21011 (or HONR 20197) and MATH 11010 (or placement out of MATH 11010) and, BA 24056.
  • Minimum C grade in all major requirements.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • Students must complete a minimum 50 percent of business credit hours  in-residence on a °µÍø½ûÇø campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a °µÍø½ûÇø campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective 3-5
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
MKTG 25010 PRINCIPLES OF MARKETING 3
Major Elective 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
BA 34156 BUSINESS ANALYTICS II 3
BA 44062 SUPPLY CHAIN MANAGEMENT 3
CS 10062
or EMAT 10010
or EMAT 25310
 PROGRAMMING FOR PROBLEM SOLVING IN SCIENCES
or TECHNOLOGY, EXPERIENCE DESIGN AND SOCIETY
or CREATIVE CODING
3-4
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Six
BA 44038 ANALYTICS IN PRACTICE 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 44043 DATABASE DESIGN AND DATA GOVERNANCE 3
FIN 36053 BUSINESS FINANCE 3
General Elective 3
 Credit Hours15
Semester Seven
BA 44050 DATA VISUALIZATION 3
BA 44051 MACHINE LEARNING 3
Major Elective 3
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Eight
BA 44099 CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) 3
MGMT 44285 STRATEGIC MANAGEMENT 3
General Electives 7
 Credit Hours13
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for B.B.A. in Business Analytics

Accreditation

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for B.B.A. in Business Analytics

Data scientists and mathematical science occupations, all other

30.9%

much faster than the average

33,200

number of jobs

$98,230

potential earnings

Management analysts

10.7%

much faster than the average

876,300

number of jobs

$87,660

potential earnings

Operations research analysts

24.8%

much faster than the average

105,100

number of jobs

$86,200

potential earnings

Statisticians

34.6%

much faster than the average

42,700

number of jobs

$92,270

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' . Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
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