
- Decide upon group or page.
	
- PAGES are accessible by the general public; they are searchable and can be seen by anyone even if they are not registered or logged into Facebook. Pages allow for applications and the opportunity to supply more in-depth information. Pages are intended for organizations, departments, and businesses to connect with users who like them.
 - GROUPS are an option, if the goal is to create a small community. Groups can be created by anyone about any topic, as a forum for people to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas pages are intended to help an entity communicate publicly.
 
 - Visit to begin.
 - Account creation: use personal accounts to manage pages. Facebook allows scalable access to administer a page and users can be assigned to serve as a manager, content creator, moderator, advertiser or insights analyst. Only the manager can assign admin roles so it is suggested that 2-3 people have the manager role at all times in case one leaves the company.
 - Account back up and requirement: grant access to UCM's Web Team by adding webteam@kent.edu as an administrator.
 - Email Nicole Carlone Losi for inclusion on the university’s social media directory.
 - How to create apps - Creating a Simple Application Tab for Facebook
 - Cover photo specifications: 820 x 312 px
 - Profile image specifications 160 x 160 px
 - Newsfeed graphic specifications: 1200 x 628 px